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CONTENT

“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

CREATIVITY

"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Creativity in Marketing Overview. What is Creativity? • the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea.

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