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CONTENT
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“My crown is called content,
a crown that seldom kings enjoy”
William Shakespare
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
CREATIVITY
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"Creativity is piercing the mundane to find the marvelous"
Bill Moyers
Creativity in Marketing Overview. What is Creativity? • the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea.
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